Book By Its Cover

2.24.07
Jacquelyn Reinach & Richard Hefter

When I was doing some work on a new line of animal characters for Playskool, I remembered these crazy books I loved as a kid and decided I needed them again. They are the stories of 26 animals corresponding to a letter in the alphabet who live in a town together called Sweet Pickles. Each animals name has an adjective to describe them for example- Bashful Bear, Goof-off Goose, Jealous Jackal, Questioning Quail and even X-Rating Xerus. Each book features one character and tells a story where their personality trait somehow messes things up for them. The character in an indirect way learns a lesson about being a better animal. And at the end of the book it always seems that the character goes back to what they were and can’t really change. The drawings are so weird and wonky using thin line and psychedelic 1970s colors and the perspective is always slightly wrong. Looking back, I wonder if my drawing style was influenced by these books. The best part of the books are the endpapers. The front endpaper is a chart of every character and the back endpaper is a map of the town. You can buy these on ebay very cheap or you can wait for spring stoop sales which is where my friend Dave picked up a whole stack of them for me in perfect condition.

sweetpickle5sweetpickle3
sweetpickle10sweetpickle9
sweetpickle4sweetpickle8
sweetpickle6


 
4 Comments
03/14/07  12:07pm
Petra wrote

hope you will post soon about more children’s books!


06/6/07  3:49pm
Haberdasherhound wrote

I loved these books when I was a kid! The map of the town always fascinated me. I loved how they showed where the characters lived - even listing the ones that lived in the apt. building.

I only had a few of the books: I specifically remember “Me Too, Iguana” and “Yakety Yak Yak Yak”… I wonder what my parents were trying to tell me?

Anyway, thanks for bringing back fun memories - I think I’ll have to track down a set!


11/3/07  8:37pm
Jessica wrote

So glad to see I wasn’t the only one that was intrigued by this set of books. I was just recently reunited with my old books at my mom’s house, it really took me back! I was sad to find that over the years I am now missing 2 books, stork and zebra. Who knows what happened to them?! If anyone knows where I can purchase these two to complete my collection, please send me an e-mail or link to a sight.
Thanks again,
Jessica


08/3/08  6:39pm
William wrote

I am currently doing research on Richard Hefter’s life for a documentary and a corresponding series of work. I would like to keep in contact with you as I am currently attempting to establish links between different generations of visual artists and Mr. Hefter’s work. Please contact me via email if you would be interested in contributing in any way. Thanks!



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