Book By Its Cover

2.16.10
O.M.A, Rem Koolhaas and Bruce Mau

For three years in college I dated an architect major. And this book was like his bible- he treasured it. He idolized Dutch architect Rem Koolhaas and his O.M.A firm. And he wasn’t alone. You couldn’t get the first edition of this book, it sold out so fast. (First editions today are selling for as much as $2000.) If you’re a New Yorker, you probably know Rem Koolhaas’s work because he designed the insane sloping Prada store in Soho. I’ve always been impressed with that space. So when I was walking my dog the other day and came across this book in a box with some other giveaways I decided to lug it home. It’s a second edition- the first editions cover type is yellow instead of blue, and unfortunately it has lots of waterstains across the front. Inside is what seems like an insane hodgepodge of stuff. It’s over 1300 pages and filled with images of drawings, models, surreal photo collages, random inspirational imagery, a comic. Plus there’s essays, fables, diary excerpts, and a glossary that runs in the margins throughout the whole book. It incredibly overwhelming at first but then it’s easy to focus on reading and understanding small sections. It feels almost like how sketchbooks feel- alive and fresh and unedited- everything and anything that may have inspired. The book was designed by Bruce Mau and seemed to have revolutionized what architecture books could be at the time. You can get this book here.


 
4 Comments
02/16/10  4:35pm
The Art Cupboard (bree morton) wrote

wow, what a lovely book, i love the film shots, ah the drawing is fantastic. you show the most wonderful books. thank you
xxoo
-bree

http://www.etsy.com/shop/breemorton


02/16/10  11:50pm
Abi wrote

I remember a clash of the titans where Koolhaas faced off against Cornel West. If I remember correctly, Koolhass praised advertising as the aesthetic form of capitalism and called it the main driving force in aesthetic creativity or something along those lines. West paused, asked if he was making a joke, and then swiftly tore into him. Again, if memory serves.

I couldn’t find a link to the transcript, but there is a nice photo, and citation to the transcript in AV Monographs here:
http://www.archinect.com/forum/threads.php?id=17815_0_42_18249_C


02/17/10  2:02am
wix wrote

Abi, what bizarre sparring partners! I keep them in different pockets in my brain, and maybe they should stay that way.

Julia, as I understand it, the point of how SMLXL, Massive Change, Junkspace, etc. are designed is to operate at a number of different scales, which relate to the different degrees of accessibility/obfuscation (that familiar sensory overload). So opening to a random page and reading small sections at a time is the preferred method of consumption–connections and larger themes will emerge gradually, unless Rem chooses blunt force trauma as a means of communication, which we can’t rule out entirely.

Holy run-on sentence, Batman.


02/17/10  5:21pm
allie wrote

I imagine this would be great inspiration for some children’s constructions – I’d love to find a copy! Yours looks well used, too.



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© Julia Rothman 2007